How to select the best newspaper for your classified ad?

Classified advertisements are the way to convey your advertising message in minimum budget. It is perfect medium of expression for advertisers confronting with budget constraint. Classified ad spreads awareness vis-à-vis commercial offerings among large number of target audience. However, to attain the great response, it is vital to select the brand of newspaper on the basis of certain criteria. In the case of erroneous selection, your whole budget may go waste as your advertising message will not reach to target audience. 

Classified advertisements are published in different categories including Matrimonial, Recruitment, Property, Business, Education, Service, Name Change, Public Notice, Lost Found, Travel & lots more. The choice of newspaper very much depends on the target audience as per the particular geography & age group. If your focus is on the population of certain city then publish this format of ad in the local newspaper of that particular city. In contrary, if your product is nationally targeted then you can avail all editions package of national newspaper, Times of India. You can also pick the local newspaper of each state to promote your offerings. For this, it would be better to avail the combo pack of miscellaneous newspapers to extend your reach. It will help you in widening your reach in several cities at minimum budget.

The category of particular classified ad also decides the selection of newspaper. For instance- youth oriented newspaper such as Mid Day specially gives preference to recruitment and educational classified advertisements. Every newspaper offers pullouts for specific target audience such as real estate owner, job seekers and students. These pullouts publish specific classified section as per the target audience such as real estate advertisements page is published with the property supplements. Special recruitment ad section appears with the educational pullouts of newspapers.

Now, you must have understood the technique of selecting the newspaper for your advertisement. The next thing is that where to book your ad. In present time, these ads can be booked online. There are many reliable online newspaper ad booking agencies that provide this facility with best market prices.  These agencies also assist advertises with efficient media plan to help them in selecting most appropriate newspaper. You can book all categories of advertisements online at best market prices. For availing online booking facility, you are not charged with anything extra.

So, it is obvious that the selection of right newspaper for classified ad is very essential to create the good impression among your target audience. It is advisable that always ready to take the help of online newspaper ad booking agencies to get the professional media planning services.