TOI is leader among
all the existing publications in market. When it comes to advertising, large as
well as small business owners give preference to TOI. Although, if you want to
gain maximum advantage by Times of India
advertisement, use techniques as per your business. In this article, small
business will get the insight about earning maximum profit by advertising in
TOI. You will come to know that how can you match your budget with Times of India advertising rates. How
to get immediate response? You will also come to know about several other
techniques to make sure the success of your advertising campaign.
As a small business
owner, it is your duty to look at your budget first. Times of India advertising rates for display advertisement are very
high. So, if your sale is not on the peak, give classified display
advertisement in Times of India. These ads can also prove very effective if you
do media planning wisely. So, it is necessary to know about the process of preparing
an effective media plan for classified display Times of India advertisement.
Focus day of business
advertising in TOI is Tuesday. If you want to advertise any services then give
your advertisement on Friday. Times ofIndia advertising rates for business & service advertising are very
reasonable so you do not need to assign a big budget.
There is a one more criterion to publish your
ad that is timing. If you give your business ad during festival then you will
get far better responses. However, you can see the fluctuation in the demand of
different services and business. So, here it is advised to identify the demand
of your product during certain period of time & accordingly publish your
advertisement.
If you are
experiencing growth in your business then it is right to make it double. It can
be done by availing the year duration plan for Times of India advertisement. Is your budget is restraining you from
doing that then there is no need to get worried. You can decrease the duration
of your plan as per the availability of your budget.
Ad matter also decides
your success ratio so keep it concise and clear. Your ad matter should clarify
your USP & very well present your commercial offerings. Keep the size of
your ad 3.0cm (w) X 5.0cm (h).
The above given
details must help you to plan for business advertising in TOI. It also helps
you to avoid general mistakes that may waste your whole advertising
expenditure. The above given success mantra must help you to gain the maximum
response from your target audience.
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