Showing posts with label advertising in a newspaper. Show all posts
Showing posts with label advertising in a newspaper. Show all posts

Monday, 25 July 2011

RIGHT AD STRUCTURE FOR THAT RIGHT EMPLOYEE


Now once you have decided upon the newspaper you are going to advertise in, one very important thing remains, drafting it.

There are certain facts one should bear in mind while planning for an  advertisement especially for job advertisement. If you play your cards right, more are your chances of getting the right applicants and easier it becomes to get the cream of the crop. The detailing of the position the job vacancy holds and its relative importance in the organisational structure together with absence of any ambiguity are effective tools to target the right job seeker.

Creating a recruitment ad in newspaper is not a cumbersome process if one sticks to some basic rules. Some are illustrated below:

JOB TITLE: Your ad should figure a job title at the top. You can be specific as per as your requirement. Ex: Manager, secretary or manager in Finance or desk receptionist, etc.

THE COMPANY DESCRIPTION: You can emphasise how enviable working in the company would be and should justify why a talented worker can leave his current job. In short or plain words, that why a person should join your company and accept your proposal. Cite bullet reasons.

JOB DESCRIPTION: It’s important that the details of the exact work should be specified in the recruitment advertisement to be created. One can make it sound both monetarily rewarding and interesting to attract the desired candidate.

YOUR REQIUREMENTS FROM THE APPLICANT: Again, being specific is the mantra. You need to spell out the kind of experience and education levels you are looking for in a candidate.  Apart from that, you also need to chart out the key skills that are required. Once the job advertisement reaches the masses it’s the job of the advertiser to sort the best from the talent pool.

OUTLINE: The ad should be written in lucid and plain language and should be in a proper format. Information should have all the necessary details about the situation vacant but at the same time precise.

Therefore, an effective job advertisement in the newspaper is the one which includes all the above given details appropriately and have the proper alignment and format suited for the job advertisement. Myadcorner.com not only gives you a wide range of newspapers like Times of India, Hindustan Times, Dainik Jagran etc. to choose from but also helps you in drafting an appropriate newspaper ad in real time which is suited for various needs across diverse segments.

Newspapers—still the most preferred place to find my apt job

What does a graduate, fresh out of college and a professional who has just left his job have in common? Well for starters, each one is looking for a job to suit his or her needs in this competitive market type. With India having one-sixth of world’s population, of which 65% is under the age of 34, the simple comparison done above holds immense potential.

With India’s economy clocking more than 8 % growth even after the recession, the industry has never looked so bullish before. What these twin factors of remarkable growth and the demographics have done is to create a large number of jobs and a large workforce, which is primarily young and dedicated.

All that remains to be done now is that a job finds a suitable seeker and vice versa.

This is where job advertising or recruitment ads in newspapers come in handy.

There are many avenues where one can search for a job, but owing to its unparalleled reach, the newspaper stands out. It is a highly reliable and trusted source of information when it comes to job seeking. The advertisements for the job vacancy in the newspapers are very diverse in nature too and can give a potential employee various options, be it in terms of pay scale, profile or location.

With substantial reach across all the market division, be it linguistic, demographic or social, the newspaper can penetrate any market both in the terms of quality and size. Most of the newspapers have a loyal clientele too, which guarantees a hirer advertising for a job vacancy about the audience it aims to reach.

But just going forward and advertising in a newspaper, no matter how big might not entitle you to attract an able and apt candidate that you are looking for.

Recruitment advertisements can also be the first notion of a company for many people, and it is this image that the firm makes goes a long way to determining interest in the job opening being advertised. So it becomes very important to formulate these advertisements the right way.

 As is very visible, many mainline newspapers like Dainik Jagran, The Times of India and others feature supplements that carry vacancies created in the job market, which is definitely a boon for the ever burgeoning.