RIGHT AD STRUCTURE FOR THAT RIGHT EMPLOYEE

Now once you have decided upon the newspaper you are going to advertise in, one very important thing remains, drafting it.

There are certain facts one should bear in mind while planning for an  advertisement especially for job advertisement. If you play your cards right, more are your chances of getting the right applicants and easier it becomes to get the cream of the crop. The detailing of the position the job vacancy holds and its relative importance in the organisational structure together with absence of any ambiguity are effective tools to target the right job seeker.

Creating a recruitment ad in newspaper is not a cumbersome process if one sticks to some basic rules. Some are illustrated below:

JOB TITLE: Your ad should figure a job title at the top. You can be specific as per as your requirement. Ex: Manager, secretary or manager in Finance or desk receptionist, etc.

THE COMPANY DESCRIPTION: You can emphasise how enviable working in the company would be and should justify why a talented worker can leave his current job. In short or plain words, that why a person should join your company and accept your proposal. Cite bullet reasons.

JOB DESCRIPTION: It’s important that the details of the exact work should be specified in the recruitment advertisement to be created. One can make it sound both monetarily rewarding and interesting to attract the desired candidate.

YOUR REQIUREMENTS FROM THE APPLICANT: Again, being specific is the mantra. You need to spell out the kind of experience and education levels you are looking for in a candidate.  Apart from that, you also need to chart out the key skills that are required. Once the job advertisement reaches the masses it’s the job of the advertiser to sort the best from the talent pool.

OUTLINE: The ad should be written in lucid and plain language and should be in a proper format. Information should have all the necessary details about the situation vacant but at the same time precise.

Therefore, an effective job advertisement in the newspaper is the one which includes all the above given details appropriately and have the proper alignment and format suited for the job advertisement. Myadcorner.com not only gives you a wide range of newspapers like Times of India, Hindustan Times, Dainik Jagran etc. to choose from but also helps you in drafting an appropriate newspaper ad in real time which is suited for various needs across diverse segments.

Newspapers—still the most preferred place to find my apt job

What does a graduate, fresh out of college and a professional who has just left his job have in common? Well for starters, each one is looking for a job to suit his or her needs in this competitive market type. With India having one-sixth of world’s population, of which 65% is under the age of 34, the simple comparison done above holds immense potential.

With India’s economy clocking more than 8 % growth even after the recession, the industry has never looked so bullish before. What these twin factors of remarkable growth and the demographics have done is to create a large number of jobs and a large workforce, which is primarily young and dedicated.

All that remains to be done now is that a job finds a suitable seeker and vice versa.

This is where job advertising or recruitment ads in newspapers come in handy.

There are many avenues where one can search for a job, but owing to its unparalleled reach, the newspaper stands out. It is a highly reliable and trusted source of information when it comes to job seeking. The advertisements for the job vacancy in the newspapers are very diverse in nature too and can give a potential employee various options, be it in terms of pay scale, profile or location.

With substantial reach across all the market division, be it linguistic, demographic or social, the newspaper can penetrate any market both in the terms of quality and size. Most of the newspapers have a loyal clientele too, which guarantees a hirer advertising for a job vacancy about the audience it aims to reach.

But just going forward and advertising in a newspaper, no matter how big might not entitle you to attract an able and apt candidate that you are looking for.

Recruitment advertisements can also be the first notion of a company for many people, and it is this image that the firm makes goes a long way to determining interest in the job opening being advertised. So it becomes very important to formulate these advertisements the right way.

 As is very visible, many mainline newspapers like Dainik Jagran, The Times of India and others feature supplements that carry vacancies created in the job market, which is definitely a boon for the ever burgeoning.

Newspapers- The medium to explore for that elusive job

Newspaper surely is one of the best medium to communicate the message to the masses. It is even calculated that out of our total population fifty-four percent read a newspaper on an average weekday whereas sixty-three percent read a newspaper on an average Sundays.

Now for a country like India where majority of the population is young and is out hunting for the best of the jobs, the given data only makes it an unmatchable mode of adverting and the most preferred one too. No other advertising vehicle has the reach as enormous as that of the newspaper.

Now in these times, when the newspaper has had to ward off competition from different mediums, it can still hold its own. It carries with it some inherent advantage. For starters, advertising in a newspaper gives you the option of choosing the geographical area you want to target. For example, newspapers like Times of India, Hindustan Times figure different editions and regional supplements, which can help you to narrow down to your target audience. This is of great help if the job you are advertising entails acquaintance of a local area and culture, for example a job in sales, which can lead to frequent traveling. At the same time the newspaper can also have a huge and unparalleled reach if you wish to go for the editions that have a national reach.

Furthermore, newspaper provides the option where a job advertised can be read at any time, at any place.

Once the ad is placed in a newspaper it stays there, unlike other media like radio or television, where only a very small part of airtime is available. Consequently, it has a higher chance of grabbing those eyeballs.

Advertising for a job vacancy in a newspaper is also suited for different budgets. If you have a low recruitment budget, you can layout the whole ad in fewer lines. Bur you still have the reach.

Lastly, newspapers bring with them a trust, created by the decades they have been in circulation. Consequently, this adds to the whole brand image of the job being advertised in the newspaper.

Therefore, let it be recruitment ads or any other brand building advertisement, it all works when advertised in the newspaper. In a world where one is bombarded with messages and offers, advertising in newspapers is one certain thing when it comes to producing results.

Newspaper- The advantage is with you

Newspaper surely is one of the best medium to communicate the message to the masses. It is even calculated that out of our total population fifty-four percent read a newspaper on an average weekday whereas sixty-three percent read a newspaper on an average Sundays.

Now for a country like India where majority of the population is young and is out hunting for the best of the jobs, the given data only makes it an unmatchable mode of adverting and the most preferred one too. No other advertising vehicle has the reach as enormous as that of the newspaper.

Now in these times, when the newspaper has had to ward off competition from different mediums, it can still hold its own. It carries with it some inherent advantage. For starters, recruitment ad in newspaper gives you the option of choosing the geographical area you want to target. For example, newspapers like Times of India, Hindustan Times figure different editions and regional supplements, which can help you to narrow down to your target audience. This is of great help if the vacancy you are advertising entails acquaintance of a local area and culture, for example a job in sales, which can lead to frequent traveling. At the same time the newspaper can also have a huge and unparalleled reach if you wish to go for the editions that have a national reach.

Furthermore, newspaper provides the option where a job advertisement can be read at any time, at any place. Once the vacancy ad is placed in a newspaper it stays there, unlike other media like radio or television, where only a very small part of airtime is available. Consequently, it has a higher chance of grabbing those eyeballs.

Advertising for a job vacancy in a newspaper is also suited for different budgets. If you have a low recruitment budget, you can layout the whole ad in fewer lines. Bur you still have the reach.

Lastly, newspapers bring with them a trust, created by the decades they have been in circulation. Consequently, this adds to the whole brand image of the job being advertised in the newspaper.

Therefore, let it be recruitment ads or any other brand building advertisement, it all works when advertised in the newspapers like Times of India, Hindustan Times, Dainik Jagran etc.  In a world where one is bombarded with messages and offers, advertising in newspapers is one certain thing when it comes to producing results.

IRONING OUT THE ROUGH EDGES

Typical job advertisement should conform to the following basic checklist:

   1. Main heading: Should articulate clearly the Job.

   2. Subheading: Should elicit further interest for the advertisement as a whole.

   3. Body text:   Can be broken down in three sections for easier understanding. First one can give description about the group or the company. Second one can take care of the job description in a succinct and sharp manner. And the final one can provide overview of required qualifications that the candidate needs to possess.   

   4. The logo: Featuring the company logo.

Now one may have the whole format of the job recruitment advertisement with him, but still one has to streamline it keeping in mind the changing dynamics of the market. Today, to grab a pie of the ever shortening of the attention span, one needs to make the advertisement of job vacancy in the newspaper a bit smoother so that it slides into the mind frame easily. Here are some tips which might help:

1.       Keep it simple and organized. Using words aptly works better than any other technique. Furthermore, keep those heavy words at bay.

2.       Writing in a conversational tone helps to connect with the job seeker in a better way. Also try keeping the sentences short.

3.       What’s in it for the potential employees: It’s important to move from the general to the specific. For example, “Applications are invited for a highly dedicated manager with three years of experience in the field of quality assurance and site inspection” is a clichéd way of putting in your word. Instead, something like “Be ready to turn around the division” might help you attract that talent.

4.       Be very clear when it comes to the responsibilities that come with the job. It filters out the unwanted attention.

5.       You can have an added benefit of converting the simple advertisement into a brand statement. Use the company’s fonts ,logos, color schemes, styles etc to jazz up the recruitment ad in newspaper

6.       Near the end of the advertisement, you need to be precise and clear when stating how the reader can communicate to you, be it through telephone, email or by writing. Do include all the contact information.