Newspapers—still the most preferred place to find my apt job

What does a graduate, fresh out of college and a professional who has just left his job have in common? Well for starters, each one is looking for a job to suit his or her needs in this competitive market type. With India having one-sixth of world’s population, of which 65% is under the age of 34, the simple comparison done above holds immense potential.

With India’s economy clocking more than 8 % growth even after the recession, the industry has never looked so bullish before. What these twin factors of remarkable growth and the demographics have done is to create a large number of jobs and a large workforce, which is primarily young and dedicated.

All that remains to be done now is that a job finds a suitable seeker and vice versa.

This is where job advertising or recruitment ads in newspapers come in handy.

There are many avenues where one can search for a job, but owing to its unparalleled reach, the newspaper stands out. It is a highly reliable and trusted source of information when it comes to job seeking. The advertisements for the job vacancy in the newspapers are very diverse in nature too and can give a potential employee various options, be it in terms of pay scale, profile or location.

With substantial reach across all the market division, be it linguistic, demographic or social, the newspaper can penetrate any market both in the terms of quality and size. Most of the newspapers have a loyal clientele too, which guarantees a hirer advertising for a job vacancy about the audience it aims to reach.

But just going forward and advertising in a newspaper, no matter how big might not entitle you to attract an able and apt candidate that you are looking for.

Recruitment advertisements can also be the first notion of a company for many people, and it is this image that the firm makes goes a long way to determining interest in the job opening being advertised. So it becomes very important to formulate these advertisements the right way.

 As is very visible, many mainline newspapers like Dainik Jagran, The Times of India and others feature supplements that carry vacancies created in the job market, which is definitely a boon for the ever burgeoning.