Thursday 3 January 2013

How much investment is required for Lokmat classified advertising?


The leading Marathi Daily, Lokmat has become as the most prolific source of promotion for small business owners. Lokmat Classified works best to target the Marathi speaking population in small advertising expenditure. This article basically deals with the question that how much investment is required for Lokmat Classified advertising. Some popular packages, picked from Lokmat Rate Card 2012 are mentioned here to pacify this query.


For business, the rate of all edition package is 4018. According to Lokmat Rate Card 2012 same amount is payable on the booking of all edition package of Matrimonial, Recruitment, Property, Astrology, Computers, Education, Retail, Services, To Rent & Vehicle. The above mentioned price is for Lokmat classified text advertising. It’s all editions package covers Goa, Solapur, Pune, Mumbai, Nagpur, Nashik, Kolhapur and Aurangabad.


You may see the slight variation in the prices of Lokmat Classified display advertising. As per the Lokmat Rate Card 2012, you have to pay Rs 2700 for the Mumbai edition package of classified display. You will have to pay extra after exceeding the limit of 7 lines. The Rs 500 is required for each extra line. The determined size for classified display in this newspaper is 3.0 cm X 3.0 cm. You need to pay Rs 300 on extra per sq cm.


So, if the above given rates suits you then put your ad today in this leading daily. If you want to advertise for the growth of your business then it will be the best decision of your life. You will receive responses more than your expectation. It can be said that in turn this small investment will prove most rewarding for you. Akin to business, the publication gives good response on advertising in other categories. 


With the ad rates, as an advertiser, it is essential for you to be familiar with its circulation figures. It helps you in estimating the exposure, you will get after advertising. The circulation of this well reputed publication is as follows- Pune (216611), Mumbai (184550), Nagpur (226483), Nashik (94698), Aurangabad (281028), Kolhapur (123671), Solapur (59881). The above given circulation figures help to know about the total exposure, you will get after putting Lokmat Classified advertisements.


Now come to the booking process in this renowned newspaper. You can book ad in this leading daily anytime from any online newspaper advertising agency. A reputed online newspaper advertising agency provides actual rates for booking. With this, you can also enjoy the current discount offers. 

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