Thursday 3 January 2013

How small business owners can earn maximum profit by advertising in Times of India?


TOI is leader among all the existing publications in market. When it comes to advertising, large as well as small business owners give preference to TOI. Although, if you want to gain maximum advantage by Times of India advertisement, use techniques as per your business. In this article, small business will get the insight about earning maximum profit by advertising in TOI. You will come to know that how can you match your budget with Times of India advertising rates. How to get immediate response? You will also come to know about several other techniques to make sure the success of your advertising campaign.


As a small business owner, it is your duty to look at your budget first. Times of India advertising rates for display advertisement are very high. So, if your sale is not on the peak, give classified display advertisement in Times of India. These ads can also prove very effective if you do media planning wisely. So, it is necessary to know about the process of preparing an effective media plan for classified display Times of India advertisement.


Focus day of business advertising in TOI is Tuesday. If you want to advertise any services then give your advertisement on Friday. Times ofIndia advertising rates for business & service advertising are very reasonable so you do not need to assign a big budget.

 There is a one more criterion to publish your ad that is timing. If you give your business ad during festival then you will get far better responses. However, you can see the fluctuation in the demand of different services and business. So, here it is advised to identify the demand of your product during certain period of time & accordingly publish your advertisement.

If you are experiencing growth in your business then it is right to make it double. It can be done by availing the year duration plan for Times of India advertisement. Is your budget is restraining you from doing that then there is no need to get worried. You can decrease the duration of your plan as per the availability of your budget.

Ad matter also decides your success ratio so keep it concise and clear. Your ad matter should clarify your USP & very well present your commercial offerings. Keep the size of your ad 3.0cm (w) X 5.0cm (h).

The above given details must help you to plan for business advertising in TOI. It also helps you to avoid general mistakes that may waste your whole advertising expenditure. The above given success mantra must help you to gain the maximum response from your target audience. 

No comments:

Post a Comment