Typical job advertisement should conform to the following basic checklist:
1. Main heading: Should articulate clearly the Job.
2. Subheading: Should elicit further interest for the advertisement as a whole.
3. Body text: Can be broken down in three sections for easier understanding. First one can give description about the group or the company. Second one can take care of the job description in a succinct and sharp manner. And the final one can provide overview of required qualifications that the candidate needs to possess.
4. The logo: Featuring the company logo.
Now one may have the whole format of the job recruitment advertisement with him, but still one has to streamline it keeping in mind the changing dynamics of the market. Today, to grab a pie of the ever shortening of the attention span, one needs to make the advertisement of job vacancy in the newspaper a bit smoother so that it slides into the mind frame easily. Here are some tips which might help:
1. Keep it simple and organized. Using words aptly works better than any other technique. Furthermore, keep those heavy words at bay.
2. Writing in a conversational tone helps to connect with the job seeker in a better way. Also try keeping the sentences short.
3. What’s in it for the potential employees: It’s important to move from the general to the specific. For example, “Applications are invited for a highly dedicated manager with three years of experience in the field of quality assurance and site inspection” is a clichéd way of putting in your word. Instead, something like “Be ready to turn around the division” might help you attract that talent.
4. Be very clear when it comes to the responsibilities that come with the job. It filters out the unwanted attention.
5. You can have an added benefit of converting the simple advertisement into a brand statement. Use the company’s fonts ,logos, color schemes, styles etc to jazz up the recruitment ad in newspaper
6. Near the end of the advertisement, you need to be precise and clear when stating how the reader can communicate to you, be it through telephone, email or by writing. Do include all the contact information.
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