Newspaper- The advantage is with you

Newspaper surely is one of the best medium to communicate the message to the masses. It is even calculated that out of our total population fifty-four percent read a newspaper on an average weekday whereas sixty-three percent read a newspaper on an average Sundays.

Now for a country like India where majority of the population is young and is out hunting for the best of the jobs, the given data only makes it an unmatchable mode of adverting and the most preferred one too. No other advertising vehicle has the reach as enormous as that of the newspaper.

Now in these times, when the newspaper has had to ward off competition from different mediums, it can still hold its own. It carries with it some inherent advantage. For starters, recruitment ad in newspaper gives you the option of choosing the geographical area you want to target. For example, newspapers like Times of India, Hindustan Times figure different editions and regional supplements, which can help you to narrow down to your target audience. This is of great help if the vacancy you are advertising entails acquaintance of a local area and culture, for example a job in sales, which can lead to frequent traveling. At the same time the newspaper can also have a huge and unparalleled reach if you wish to go for the editions that have a national reach.

Furthermore, newspaper provides the option where a job advertisement can be read at any time, at any place. Once the vacancy ad is placed in a newspaper it stays there, unlike other media like radio or television, where only a very small part of airtime is available. Consequently, it has a higher chance of grabbing those eyeballs.

Advertising for a job vacancy in a newspaper is also suited for different budgets. If you have a low recruitment budget, you can layout the whole ad in fewer lines. Bur you still have the reach.

Lastly, newspapers bring with them a trust, created by the decades they have been in circulation. Consequently, this adds to the whole brand image of the job being advertised in the newspaper.

Therefore, let it be recruitment ads or any other brand building advertisement, it all works when advertised in the newspapers like Times of India, Hindustan Times, Dainik Jagran etc.  In a world where one is bombarded with messages and offers, advertising in newspapers is one certain thing when it comes to producing results.