Newspaper- The advantage is with you

Newspaper surely is one of the best medium to communicate the message to the masses. It is even calculated that out of our total population fifty-four percent read a newspaper on an average weekday whereas sixty-three percent read a newspaper on an average Sundays.

Now for a country like India where majority of the population is young and is out hunting for the best of the jobs, the given data only makes it an unmatchable mode of adverting and the most preferred one too. No other advertising vehicle has the reach as enormous as that of the newspaper.

Now in these times, when the newspaper has had to ward off competition from different mediums, it can still hold its own. It carries with it some inherent advantage. For starters, recruitment ad in newspaper gives you the option of choosing the geographical area you want to target. For example, newspapers like Times of India, Hindustan Times figure different editions and regional supplements, which can help you to narrow down to your target audience. This is of great help if the vacancy you are advertising entails acquaintance of a local area and culture, for example a job in sales, which can lead to frequent traveling. At the same time the newspaper can also have a huge and unparalleled reach if you wish to go for the editions that have a national reach.

Furthermore, newspaper provides the option where a job advertisement can be read at any time, at any place. Once the vacancy ad is placed in a newspaper it stays there, unlike other media like radio or television, where only a very small part of airtime is available. Consequently, it has a higher chance of grabbing those eyeballs.

Advertising for a job vacancy in a newspaper is also suited for different budgets. If you have a low recruitment budget, you can layout the whole ad in fewer lines. Bur you still have the reach.

Lastly, newspapers bring with them a trust, created by the decades they have been in circulation. Consequently, this adds to the whole brand image of the job being advertised in the newspaper.

Therefore, let it be recruitment ads or any other brand building advertisement, it all works when advertised in the newspapers like Times of India, Hindustan Times, Dainik Jagran etc.  In a world where one is bombarded with messages and offers, advertising in newspapers is one certain thing when it comes to producing results.

IRONING OUT THE ROUGH EDGES

Typical job advertisement should conform to the following basic checklist:

   1. Main heading: Should articulate clearly the Job.

   2. Subheading: Should elicit further interest for the advertisement as a whole.

   3. Body text:   Can be broken down in three sections for easier understanding. First one can give description about the group or the company. Second one can take care of the job description in a succinct and sharp manner. And the final one can provide overview of required qualifications that the candidate needs to possess.   

   4. The logo: Featuring the company logo.

Now one may have the whole format of the job recruitment advertisement with him, but still one has to streamline it keeping in mind the changing dynamics of the market. Today, to grab a pie of the ever shortening of the attention span, one needs to make the advertisement of job vacancy in the newspaper a bit smoother so that it slides into the mind frame easily. Here are some tips which might help:

1.       Keep it simple and organized. Using words aptly works better than any other technique. Furthermore, keep those heavy words at bay.

2.       Writing in a conversational tone helps to connect with the job seeker in a better way. Also try keeping the sentences short.

3.       What’s in it for the potential employees: It’s important to move from the general to the specific. For example, “Applications are invited for a highly dedicated manager with three years of experience in the field of quality assurance and site inspection” is a clichéd way of putting in your word. Instead, something like “Be ready to turn around the division” might help you attract that talent.

4.       Be very clear when it comes to the responsibilities that come with the job. It filters out the unwanted attention.

5.       You can have an added benefit of converting the simple advertisement into a brand statement. Use the company’s fonts ,logos, color schemes, styles etc to jazz up the recruitment ad in newspaper

6.       Near the end of the advertisement, you need to be precise and clear when stating how the reader can communicate to you, be it through telephone, email or by writing. Do include all the contact information.

myAdcorner.com : Recruitment Ad in Newspaper

Newspaper surely is one of the best medium to communicate the message to the masses. It is even calculated that out of our total population fifty-four percent read a newspaper on an average weekday whereas sixty-three percent read a newspaper on an average Sundays.

Now for a country like India where majority of the population is young and is out hunting for the best of the jobs, the given data only makes it an unmatchable mode of adverting and the most preferred one too. No other advertising vehicle has the reach as enormous as that of the newspaper.

Now in these times, when the newspaper has had to ward off competition from different mediums, it can still hold its own. It carries with it some inherent advantage. For starters, advertising in a newspaper gives you the option of choosing the geographical area you want to target. For example, newspapers like Times of India, Hindustan Times figure different editions and regional supplements, which can help you to narrow down to your target audience. This is of great help if the job you are advertising entails acquaintance of a local area and culture, for example a job in sales, which can lead to frequent traveling. At the same time the newspaper can also have a huge and unparalleled reach if you wish to go for the editions that have a national reach.

Furthermore, newspaper provides the option where a job advertised can be read at any time, at any place.

Once the ad is placed in a newspaper it stays there, unlike other media like radio or television, where only a very small part of airtime is available. Consequently, it has a higher chance of grabbing those eyeballs.

Advertising for a job vacancy in a newspaper is also suited for different budgets. If you have a low recruitment budget, you can layout the whole ad in fewer lines. Bur you still have the reach.

Lastly, newspapers bring with them a trust, created by the decades they have been in circulation. Consequently, this adds to the whole brand image of the job being advertised in the newspaper.
Therefore, let it be recruitment ads or any other brand building advertisement, it all works when advertised in the newspaper. In a world where one is bombarded with messages and offers, advertising in newspapers is one certain thing when it comes to producing results.